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"High quality, well-integrated customer data is the cornerstone of a successful CRM effort."
-- Gartner, Inc. |
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| According to the DMA, 93% of marketing professionals cite data quality as one of their most important issues. |
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"Data quality issues will arise in any CRM initiative that requires consolidation of data from multiple legacy data sources into a new application (and most CRM projects do)."
-- Giga Group
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