WebProNews: Ask Settles Click Fraud Suit
(01/03/2008)
Advertisers who purchased advertising from IAC or Ask between August 2005 and the present are eligible for reimbursement due to a click fraud settlement between Ask and Lane’s Gifts and Collectibles.

DMNews: Return fraud might cost retailers $3.7B
(12/21/2007)
As retailers are busy preparing for increased holiday sales, they are also braced for higher returns. Fraudulent returns could cost as much as $3.7 billion this holiday season.

Internet hijackers pull the money
(12/13/2007)
A recent surge in such dubious online marketing techniques as "cookie hijacking", which involves "rogue" method to apply for credit cards and buy magazine subscriptions, and gifts online.

Wall Street Journal: New Online Risks for the Holidays
(11.19.2007)
Internet security company Webroot Software says the holiday season is prime time for online thieves.

PerformanceInsider: Reforms To Make Lead-Gen Industry Stronger
(09/13/2007)
A recent Wall Street Journal article on lead generation painted a picture of pending doom for “incentivized” lead generation marketing. The reality is not nearly so bleak, if one considers an Internet advertising revenue report conducted by the Interactive Advertising Bureau and PricewaterhouseCoopers showing that revenues continued to grow in 2006, totaling $16.9 billion, up 35% from 2005.

DMNews: E-Commerce Sites Flunk E-Mail Validation
(01/02/2007)
E-tailers are slow to discover e-mail address entry errors that consumers commonly make when registering at Web sites, according to a study released today by e-mail database services company FreshAddress.

BusinessWeek: The Dark Side of Online Advertising
(10.2.2006)
Clickbots are becoming more popular among online cheats because they disguise a PC's unique numerical identification, or IP address, and can space clicks minutes apart to make them less conspicuous.

Google Earth: An Emerging 'Geobrowser'
(6.13.2006)
Eric Schmidt, Larry Page and Sergey Brin introduced Google Earth 4.0 and emphasized the importance of geography and location generally. Eric Schmidt said, "Geolocation is one of the big opportunities around search."

SOA is Here! Is Your Company Ready?
(6.12.2006)
The way in which companies do business is changing rapidly in order to take advantage of emerging business opportunities and new technologies such as SOAP, XML and Web Services.

Payment Card Chargebacks
(3.1.2006)
Glenbrook Partners, a payments consulting firm in Menlo Park, California, recently undertook a comprehensive study to understand how e-commerce merchants are dealing with the chargeback challenge. Polling its clients, Glenbrook sought to determine the true cost of payment card chargebacks and benchmark chargeback fighting best practices.

iMedia: 7 Tips for Generating Leads Online
(11.22.2005)
Generating leads is easy -- generating QUALITY leads is the trick.

DM News: IP-based Email Verification
(5.20.2005)
SMTP was developed at a time where only a few clients and servers existed. SMTP has very few security features. Originally, any SMTP server would accept mail from anyone, for anyone – this is known as an open relay. This wasn't a problem in the early days of the Internet, but recently it has become a real threat.

Click Fraud Troubles Advertisers
(3.4.2005)
Fraudsters take advantage of the fact that marketers must pay a fee to the search engine with each click of a sponsored link... For advertisers, as search advertising gets saturated and more competitive, tactics for click fraud are getting more interesting and aggressive.

Service Objects to Provide Services for Grand Central Communications
(2.15.2005)
Grand Central Communications Inc. has expanded the online services available through its integration hub, Business Services Network, by adding 14 new partners, including Service Objects.

Taking Out the (Data) Garbage
(4.2.2004)
Poor quality customer data costs U.S. businesses an estimated $611 billion per year in postage, printing, and staff overhead according to Gartner. This is just the iceberg’s tip. The real damage comes from revenue lost by losing track of, or alienating, existing and potential customers.

Use Web Services Today
(11.5.2003)
Curious about Web services? Get complete addresses and check for correct e-mails, with a little help from the Web! Web services. It's one of the hype phrases of the year. You've heard plenty about it, but perhaps you're still wondering exactly what it can do for your FileMaker clients. Here's your chance to see, with two real-world examples you can implement today.

Can Public Web Services Work?
(11.5.2003)
Microsoft set itself up for trouble two years ago when it announced its .Net framework for distributed computing. In the backlash that began a year later—and continues to this day—critics pulled apart the software giant's notion of offering applications like thesaurus and spell-check utilities as publicly available Web services. Such tools are best suited as desktop productivity features, they argued. Online delivery would only serve to frustrate users, even as it made more money for Microsoft.

Report: The Emerging Web Services Market
(11.08.2002)
Web services are quickly gathering momentum in enterprise IT. Web services represent an emerging model for developing and deploying enterprise software applications that promises to fundamentally change not only the way companies build and deploy software, but also how they communicate with their partners and customers.

Report: Brick-and-Clicks Undervalue Their Own Web Sites
(11.20.2002)
Jupiter said that Internet pure plays should focus on recognizing profits from their Web sites, while brick-and-clicks can count on other benefits. By only looking at top-line metrics such as sales and profits, 69 percent of brick-and-click retailers are underestimating the benefits derived from their Web sites, according to a report released Monday by Jupiter Media Metrix.

Report: E-Biz Neglects External Web Hosting Options
(10.15.2001)
More than one-third of U.S. businesses are missing out on an opportunity to realize 30 to 40 percent in cost savings — or between US$6 million and $12 million over the next three years — by continuing to host their Web sites and technology infrastructure responsibilities internally, according to a study released Wednesday by Jupiter Media Metrix.

Web Influences Offline Purchases, Especially Among Teens
(7.18.2001)
The growth rate of e-commerce sales has begun to slow from its torrid pace of recent years, but online consumers continue to use the Web for shopping, if not buying. Ninety-two percent of online consumers use the Internet to shop and/or purchase online, according to a report by The NPD Group, Inc., which shows that even those consumers who aren't making purchases online are still influenced by what they see on retailers' Web sites.

Impact of Economic Downturn on Technology Initiatives
(6.23.2001)
This survey, gauging the impact of the economic downturn on technology initiatives, was conducted from July 9 through July 22, 2001. We observed participants from leading corporations such as Motorola, Ameritech, and Bank One, leading educational institutions such as University of Chicago, Northwestern, and DePaul, government, medical institutions, and startup companies.

U.S. Consumers' Experience: This Time, It's Personal
(6.4.2001)
The Personalization Consortium, a group of companies dedicated to the personalization of technology for business and customer relationships, recently reported that 63% of US consumers are more likely to register at a website that accommodates content customization and offers personalization features.

To Outsource or Not to Outsource
(Summer 2001)
The current economic slowdown has forced most companies to take a close, keen look at all of their costs and identify critical areas to cut. As a result, many companies are deciding to focus on their so-called core functions and outsource other tasks, including payroll processing, technology and other business processes.

eMail: Curing the Woes of Online Marketing
(5.11.2001)
Jupiter Communications expects the value of e-mail marketing to be $7.3 billion in 2005, an increase of over 4,000% since last year when, it stood at $164 million. In 2005, e-mail expenditures will cannibalize direct mail revenues by 13%.

E-Mail Marketing Spending To Double In One Year
(5.9.2001)
Marketers will spend $2.1 billion to promote products and services via e-mail this year, nearly double the $1.1 billion spent last year, according to a report released today. Research company eMarketer said that spurring the growth in e-mail marketing is the belief that e-mail is a more powerful entree into the minds of consumers than such approaches as the ubiquitous Web banner ad.

Survey Finds Bright Spot in Technology Spending
In May, The Patrick Marketing Group (Calabasas, California) conducted online interviews with key executives in the some of the nation’s largest enterprises: ADP, Honeywell, American Airlines, Sun Microsystems, Amdahl, Dollar Rent-a-Car, Sony, PriceWaterhouseCoopers, Fidelity Investments, Compaq, and dozens of others. Each participant discussed his company’s plans for spending across a breath of technologies.