DOTS Lead Validation^TM Provides
Comprehensive Cross-Validation

Marketing managers and web technical managers are embracing the comprehensive cross-validation and high resolution scoring provided by DOTS Lead Validation. It allows them to: require web users to input better data, filter bad leads, and correct and enhance web leads in real-time. Simple phone and address validation are not sufficient to properly validate online leads. The validation must also incorporate name, email, IP and the cross-validation between all components. The scoring must be consistent and of high resolution so that different applications can set customized accept and reject thresholds. Incorporating real-time DOTS Lead Validation into a web form, CRM or internal system, allows you to easily leverage the power of comprehensive cross-validation and high resolution scoring.

 What is DOTS Lead Validation?  

DOTS Lead Validation is Service Objects' newest XML web service that provides comprehensive validation and correction of lead data in real-time. The result is an enhanced lead and numeric score from 0-100. The score is based on the lead's five components (street address, phone, name, email, IP) and the correlation between the components. It can be used behind the scenes of a web form (point-of-entry validation) requiring users to input valid data. Alternatively, it can be integrated with any CRM or internal system to improve business processes.

DOTS Lead Validation is the industry's only comprehensive lead validation solution that cross-validates all five critical components, yet remains simple by encapsulating all the complex scoring logic into an easy to use overall score.

DOTS Lead Validation Product Page

 What Checks Does DOTS Lead Validation Do? 

Street Address Validation and Correction
CASS and Delivery Point Validation
Corrected and standardized to USPS preferred format

Telephone Number Validation
Exchange lookup
Phone record lookup

Name Validation
Vulgar, celebrity, bogus names
Databases of recognized first and last names

Email Address Validation and Correction
Bogus, syntax, domain specific syntax
DNS and SMTP

Internet (IP) Address Validation
IP geographic location
Fraudulent IP addresses

Comprehensive Cross-Validation
All cross-validation is calculated into overall score
Geographic fidelity check

DOTS Lead Validation Product Page

 Example Cross-Validated and "Scored" Lead 

This lead was validated with an overall score of 95 out of 100 and a recommendation of "accept". All of its components were validated individually and then cross-validated with each other. The returned information also contains additional phone data, standardized address and "Validation Warnings" if some components were in question.