smart  services  for  smart  advertisers

::: Service Objects DOTS Newsletter :::

Vol. 6. No. 2. / Q2 2005

A Quarterly Newsletter for Service Objects' DOTS users featuring up-to-date enhancements and news about Service Objects products and services.

In this Issue:

  • NEW! Fraud Detection Services for Online Marketers!
  • New York servers added to DOTS Network
  • Receive Usage Reports in XML Format
  • Bonus: Flash Integration Sample Code

News and Articles:

 Fraud Detection Service 

NEW Fraud Detection Service for Online Marketers!

Service Objects Launches Fraud Detection Tool

With recent click fraud articles prompting interest in identifying bogus contact information, Service Objects launched a fraud detection web service to its product line.

DOTS for Fraud Detection will weed-out bad affiliates that are sending you bogus traffic. This remotely hosted service validates contact information based on over 30 public and propriety databases to help identify fake web registrants. Our powerful contact scanner detects contact irregularities such as invalid address, name, email address, phone number and IP address.

If you are interested in evaluating DOTS for Fraud Protection for your business please click here.

 New York servers added to DOTS Network 

Service Objects adds new servers in New York to protect our clients against unscheduled outages. The new servers provide assurance in guaranteeing four-nines (99.9999%) uptime on the service our customers rely on. The new data center provides an important redundant element in SO’s pursuit of service quality.

Click to see our service level agreement.

 Receive Daily Summary in XML Format 

DOTS customers can integrate web service usage statistics into existing internal reporting processes. We recently have enhanced the automated monitoring summaries to produce an XML version of the daily, weekly and monthly reports in addition to the regular report.

 Bonus: Flash Integration Sample Code 

Some of our DOTS customers have asked us how to consume our services with Macromedia Flash MX.

Macromedia Flash MX includes one of the richest object models for interactive client applications on the Internet. The Macromedia Flash Player can swap data between a client and an XML Web Service, and does not require a special server software.

If you are a Flash developer interested in using XML services inside your application - click here..

 News and Articles 
CNET: Click fraud roils search advertisers

"Fraudsters take advantage of the fact that marketers must pay a fee to the search engine with each click of a sponsored link... For advertisers, as search advertising gets saturated and more competitive, tactics for click fraud are getting more interesting and aggressive."

TechWeb: House Elevates Cyber Czar Position

According to the Federal Trade Commission (FTC), in the year 2002, $100 million was stolen through identity theft, a vicious crime that has come a long way from its early roots in trash picking and dumpster diving. Find out what the goverment is doing to protect identities.

DM News: IP-based Email Verification

SMTP was developed at a time where only a few clients and servers existed. SMTP has very few security features. Originally, any SMTP server would accept mail from anyone, for anyone – this is known as an open relay. This wasn't a problem in the early days of the Internet, but recently it has become a real threat.

Information Week: Service Objects to Provide Online Services for Grand Central Communications

Grand Central Communications Inc. has expanded the online services available through its integration hub, Business Services Network, by adding 14 new partners, including Service Objects.


 Feedback? 

The Service Objects newsletter staff welcomes any comments, questions or suggestions from our readers. We hope that you will not hesitate to contact us with any feedback you may have.

E-mail us at news@serviceobjects.com or call 800-694-6269.