| Feature |
PE with AV |
GP with AV |
LV |
Comments |
| Street Address Validation |
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All three return corrected/standarized addresses. |
| Number of Databases Used for Address Validation |
1 |
1 |
3 |
Under special agreement with the United States Postal Service, DOTS Lead Validation checks mailing addresses at the mailbox level. This extra level of validation provides better accuracy and improved resolution for suspect leads. |
| Telephone Line-Type Detection |
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All three can resolve telephone line types such as traditional landline, VOIP, or wireless phone numbers. |
| Reverse Telephone Number Lookup |
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GP/AV and LV return phone contacts assigned to the phone number. PE/AV returns only the information for the phone numbers telephone company. |
| Telephone Listing-Type Lookup |
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GP/AV and LV return telephone listing types of Business or Residential |
| Flexible Input Options |
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DOTS Lead Validation allows for custom specific test types. Test types can be configured by Service Objects to compensate for unavailable data elements. |
| Future Support for Canada Validation |
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| Optional Second Phone Number Validation |
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Ability to send send phone numbers for verification in single request. |
| Name Validation |
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Only Lead Validation includes Name Validation with dozens of tests including checks for vulgar, celebrity, bogus and garbage names. |
| Advanced Street Address Validation |
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Only Lead Validation performs additional testing for inconsistencies in the input address that might indicate possible fraud. |
Cross Validation of Inputs |
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Only Lead Validation includes testing that cross-compares name, address and phone to each other. |
| Advanced Geocode-based Location Comparisons |
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Lead Validation compares location information by distance, making comparisons between address and phone number much easier. |
| Composite (All-in-One) Service |
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DOTS Lead Validation is a collection of our best services, strongest tests, and fraud detection schemes bundled into one servive. |
| Detailed Test Results |
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Only DOTS Lead Validation provides warnings that indicate fundamental data-quality problems with the lead. These warnings represent years of work in managing leads. |
| Mailbox-level Address Validation |
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| PO Box Address Warnings |
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| Commercial Mail Handler Detection |
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| Auto-Normalized Result Scoring |
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Only DOTS Lead Validation calculates an instant recommendation for every transaction - "accept," "reject" or "review." |
| Estimated Cost Per Transaction (30,000 lookups per month) |
$0.033 |
$0.062 |
Call |
|
| Estimated Transaction Time |
~.8 sec |
~1.5 sec |
~1.5 sec |
|
