![Instead of focusing on “cleaning dirty customer data,” organizations should focus on the connection between investments in data quality and customer service metrics.](https://www.serviceobjects.com/blog/wp-content/plugins/pt-content-views-pro/public/assets/images/lazy_image.png)
Data Quality and Customer Experience
Once upon a time, customer service and support operations were viewed as the “complaint department” – a back-office function, a necessary evil, and above all a cost center ...
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