The new year 2020 ushers in a new decade – and one of the most sweeping new consumer data privacy regulations in the United States, the California Consumer Privacy Act (CCPA).
The CCPA gives consumers broad rights to know what personal data is being collected about them, and how this data is being used. It also forces companies to allow consumers to access their personal data, say no to its usage, and request that this data be deleted. It also requires organizations to implement and maintain “reasonable security procedures and practices” to protect this data.
Like its European counterpart the GDPR, CCPA carries potentially stiff compliance penalties for affected firms, including judgments of up to $750 per California resident in the event of data theft as well as fines for specific violations.
In this article, we would like to show you what Service Objects is doing for CCPA compliance, as well as how our services can help your business comply with this new law.
Our own CCPA compliance efforts
Service Objects takes consumer privacy very seriously, and are compliant with this newly enacted law. Some of our compliance efforts include the following:
- We document publicly what kinds of information we collect from North American consumers, including names, addresses, email addresses, and their associated phone numbers. We also collect information that cannot be linked to specific individuals, such as domain, IP address, proxy data, and carrier assignments.
- We are not in the business of selling your personal information, and document that it is only used for internal purposes such as data validation, data analysis, audits, fraud, and abuse monitoring and prevention.
- We provide online access for California consumers who wish to access their data, opt-out of marketing communications, or request the deletion of this data under the terms of CCPA.
For more details about these procedures, as well as access for consumer requests, visit our CCPA compliance page.
Helping your CCPA efforts
Service Objects helps thousands of companies on a daily basis ensure their contact data is genuine, accurate and up-to-date. We can assist companies with their own compliance efforts by helping ensure that they have correct email addresses and mailing addresses so their privacy policies and terms of use can be communicated and delivered to their customer base.
Tools such as our DOTS Address Validation – US and DOTS Email Validation products not only support your CCPA disclosures, but can also be an important part of an overall data quality strategy for your contact data assets.
Consumer data privacy regulations are part of a growing trend worldwide, and CCPA represents the first of numerous efforts taking shape in the United States alone, including the possibility of future Federal legislation. This means that CCPA compliance is more than just an issue for large companies serving California consumers – it serves as an example of what may be the future for many businesses.
We will keep an eye on these trends, and continue to post on how they will affect our customers and other businesses from here.
