Fun fact: before my days in marketing, I was a minor league baseball pitcher. And one important lesson from baseball applies equally to your email marketing campaigns: don’t forget to...
People will always debate whether stores put out their holiday merchandise too soon. (Not all of you like being reminded that the holidays are just around the corner!) But we...
What is a false positive? In email validation, this term is used when an email address is incorrectly identified as being valid or deliverable – in other words, it is...
Blacklisting is the email equivalent of being put on Santa’s naughty list. Except the consequences can be much worse than not getting presents: it can keep your business’ emails from...
